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Shikha is a User Experience Designer based in New York where is she is enrolled as a masters candidate in the Design & Technology graduate program at Parsons School of Design, New York. She has also worked as an Art Director and Visual Designer in digital advertising in her previous roles. During her tenure she won the Campaign India Digital Crest Award 2015 (Gold) as part of a team for her work on 'Slice PepsiCo Digital Experience'.

In the summer of 2016, she interned with Google Inc. as a User Experience Designer in the Ads and Commerce Team. Her projects at Google include UI/UX for an emerging markets app, UI for food services in Google Assistant and Motion Design for Onboarding for an on-demand services app. 

She is currently working in the domain of 'Responsible Tourism' and 'Sustainable Design' for her thesis. The project is a mobile application that provides tourists with local and unique travel experiences, while leading them to boost the local economy and help the sustainable development of cities. 

She also works with a tech startup 'VidRovr' as a User Experience Designer and Front-End Developer in her other roles. Her idea of design is to develop sustainable and responsible projects using interactive and emerging technology. 

shhikha.singh@gmail.com | sings257@newschool.edu